It is surprising to note the lack of marketing towards male skin care products. While female skincare has become commonplace, men’s moisturizers and other skin care products are far less promoted and far less visible in shops and online. Even more alarming is the fact that majority of the male skincare products available are likely to prioritize the company’s marketing strategy more than their customers’ best interest.
The Unrecognized Male Moisturizer Marketing Trend
Advertising is an integral part of marketing, though often it’s seen as a negative part of a society today. Advertisements show a targeted section of the population products or services that can benefit them. If a young man sees an advertisement for a type of moisturizer they might be encouraged to try it out. Furthermore, it can also create an aspirational culture in which men want to invest in skincare to improve their own appearance.
The Misplaced Priorities
However, what can be seen with the male skincare market is that the focus is often on advertising or promoting the product itself rather than its benefits. It can be hard to focus on the actual purpose of the product when the way it’s marketed is primarily about how it looks. Men are far less likely to be aware of what moisturizer can offer for their skin until they actively seek it out. This problem is amplified further when there is a clear lack of information from product companies.
Getting Involved at AskGrayson
For those that already understand the importance of moisturizer for their skin, it’s never been easier to access this information. Asking questions to the relevant groups is a great way to get the best advice you can and discover more efficient techniques and products to use in your daily routine. As well, there are numerous articles and editorials out there, talking about the importance of moisturizers and other good skin care practices.
Don’t be afraid to ask questions, do some research and try out different products – because taking care of your skin is just as important as taking care of any other part of your body.
At AskGrayson, we understand that men feel a lot of pressure regarding their skin care. We are dedicated to equipping men with the information they need to properly take care of their skin.
That is why we offer regular updates on good skin care practices and the newest products available. To stay in the know, subscribe to our mailing list and read more about moisturizers and other products to keep your skin healthy and happy.