If you’re a business owner or marketer, you know the importance of staying connected with your customers and potential customers. Email marketing is a powerful tool that can help you do just that. By building an email list and sending targeted, personalized messages, you can foster deeper relationships with your audience and drive conversions.
Optin Forms
Opt-in forms are a key component of email marketing. These are forms that your website visitors can fill out to sign up for your email list. Incentives, such as an e-book or discount code, can be offered to encourage sign-ups. Once someone has opted in, they become a subscriber and can start receiving your emails.
An email sequence is a series of automated emails that are sent to your subscribers over a set period of time. These can be used to nurture leads, onboard new customers, or promote a product or service. Email sequences can be set up through your email marketing provider, such as Mailchimp.
Marketing campaigns are larger, more cohesive email marketing efforts that focus on a specific goal, such as launching a new product or driving ticket sales for an event. These campaigns often involve multiple emails and may include other tactics, such as social media posts or paid advertising.
Automation is one of the key benefits of email marketing. By setting up automated emails and sequences, you can save time and effort while still staying in touch with your audience. Automation can also help you maximize your ACV (average customer value) over time by segmenting your email list and sending personalized messages that are more likely to convert.
If you’re looking to get started with email marketing or take your efforts to the next level, be sure to check out our guide on email marketing automation. It’s packed with tips and best practices for maximizing your ACV and driving conversions through email.